A brochure which is also referred as a pamphlet is basically a leaflet of informations and required details for understanding. Brochures are advertising pieces principally used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are circulated by mail, handed personally or placed in brochure racks. They are by and large present near tourist attractions and hotels.
The most general types of single-sheet brochures are the bi-fold which is a single sheet printed on both sides and folded into halves and the tri-fold which is the same, but folded into thirds. A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels which is three panels on each side.
Supplementary folder arrangements are probable which are like the accordion or “Z-fold” method, the “C-fold” method, etc. Larger sheets, such as those with detailed maps or extroverted photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a “Z-card”. Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or “perfect bound” like a paperback book, and result in eight panels or more.
More often brochures are printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.
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