Copywriting is the act of scripting a copy which is text for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee like reader, listener, etc. of the copy is destined to be convinced to buy the product advertised for, or subscribe to the viewpoint the text shares.
Copywriters are acquainted to help create direct mail pieces, taglines, jingle lyrics, web page content even though if the purpose is not eventually promotional, its author might prefer to be called a content writer, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content counting blog posts, tweets, and social-networking site posts.
A copywriter habitually works as part of a creative team. Advertising agencies partner copywriters with art directors. The copywriter has decisive accountability for the advertisement’s verbal or textual content, which often comprises receiving the copy information from the client. The copywriter is responsible for telling the story, crafting it in such a manner that it resonates with the viewer/reader, ideally producing an emotional response. The art director has final responsibility for visual communication and, particularly in the case of print work, may supervise production. Although, in many instances, either person may come up with the overall idea for the advertisement or and the process of collaboration often improves the work.
Copywriters are analogous to technical writers and the careers may overlap. Generally speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator’s manual explaining how to use it.
Since the words sound alike, copywriters are sometimes confused with people who work in copyright law. These careers are unrelated.
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