E-marketing is a modern concept which is linked with digital marketing. This is basically related to online marketing. We can define e-marketing as process of marketing of your services or products by using the online technologies which certainly boosts your business.
There are various types of e-marketing which includes email marketing, online advertising, digital marketing etc.
Email marketing is a kind of direct marketing or a commercial message to a group of people using email. In its wider way, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:
- Distributing email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
- Distributing email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding up advertisements to email messages sent by other companies to their customers.
- Researchers guesstimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016
Online advertisements can also offer a mixture of forms of animation. In its most common use, the term “online advertisement” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a mounting business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.
Digital Marketing can be described as promoting of brands or products and services utilizing various forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.
Apart from utilizing a lot of of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.
UR Web Developer is an eminent player in market which is providing excellent services in terms e-marketing and is a leader in its segment. We have different types of customized contracts; you may choose one as per your requirement and get lot of benefit out of it.
We can assure you that you will get the best services at UR Web Developer in terms of e-marketing services. For more detail you may contact with our representative.