Press Releases

A press release, news release, media release, press statement or video release is a written or documented communication heading for at members of the news media for the purpose of announcing something ostensibly newsworthy. Characteristically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.

Press Releases

Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that “agreed that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release”. Fraser Seitel also refers to press releases as being, “the grand daddy of public relations writing vehicles.”

Websites have distorted the way press releases are presented. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news sharing more inexpensive and leveling the playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company’s news more familiar on the web and searchable by means of major search engines.

The use of press releases is widespread in the field of public relations. Characteristically, the aim is to attract favorable media attention to the PR professional’s client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information financial support containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.

There are a lot of online help centers which make accessible press release writing services to various clients. As there is huge requirement of it, these service providers are emerging comparatively. UR WEB DEVELOPER is a unique service provider in this domain which offers you a choice of services related to content writing.

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